The Secret to Dominating Your Competition on Amazon FBA
It's Brian from The Zab Twins again, presenting you with a comprehensive guide on dominating the competition on Amazon FBA like a pro in 2022. Today, I will share my personal experience of becoming a successful Amazon seller. But before we proceed further, we know there must be a question in your mind about why on earth you should read this article written by The Zab Twins.
Right? Yes, we knew it!
The Zab Twins are professional eCommerce coaches with expertise in taking your business to new heights. With my brother, Arek, we've helped 100s of entrepreneurs launch their products using FBA. I aim to help newbies run a successful Amazon FBA business and earn big from the beginning of their careers.
With over 9.7 million sellers clamoring to sell their products on Amazon, it's no surprise that every new merchant struggles to stand out. But what if there was an easier, much better way to grab the attention of your target audience?
In today's article, I will share my expert advice to scale your business and outdo competitors. This YouTube video reveals the ultimate way to crush your competition.
Tips to Crush Your Competition on Amazon
Brian emphasizes the need to build your business for your target audience instead of a product-based one.
By focusing on tailoring your brand to meet the needs of your ideal buyer persona, you can implement the number one strategy that allows you to crush your competition. Here's what it is:
The Ultimate Tip: Niching Down
Finding your business's niche essentially allows you to gain a competitive edge by identifying a smaller, more targeted segment of your audience. While niching down can feel counterintuitive initially, this strategy will enable you to increase your price by tailoring your product to meet a specific demographic, behaviour, or problem.
You can increase your profits by charging a higher price while going after a market that none of your competitors are targeting. That way, choosing a market with little competition allows you to stand out and attract conversions. But how do you niche down? Here's how you can do it:
- Find a winning product that already sells well on Amazon
- Understand your target audience and try to create an ICP
- After understanding your ideal buyer, niche down to make a product that caters to a specific audience
Doing so limits your competition, dominating the market, attracting more buyers, and increasing your revenue.
You can make this process easier and much more efficient by using highly qualified tools like Helium 10. With this software, you can grow a thriving business by identifying a high-demand niche and using keywords that resonate with your target audience
Explaining Amazon Seller FBA Through Examples
Here I provide a specific example to highlight my strategy and how niching down can help you charge significantly higher. Even Seth Stevens and Shawn Hart, in their book "Private Label Millionaire Secrets," stress the need to narrow down your target audience through an incredible example.
For instance, if you search for a "memory foam pillow" on Amazon, you'll notice that it costs US$ 19.99. But if you take this memory foam pillow and make it adjustable to cater to people seeking an "adjustable memory foam pillow." With a single difference in its features, the pillow's cost rises to US$ 29.99.
Now, if you take the memory foam pillow and tailor it to meet the unique needs of side sleepers and people that snore, you can charge buyers US$ 79.99. Why? Because by creating a memory foam pillow that caters to a smaller, more targeted audience, your product stands out.
By talking to your ideal customer persona, you encourage them to choose your item over a regular memory foam pillow. The more you niche down, the more likely your target audience will choose your product over your competitor's.
Subsequently, if you replace the original memory foam pillow with "a hypoallergenic bamboo pillow for people experiencing neck and back pain and snoring issues," you can charge your target audience US$ 139.99.
Let's narrow it down further; if you decide to sell a "medical-grade, hypoallergenic bamboo pillow for people that have had postpartum surgery for a shoulder injury," you can sell your product for US$ 199+.
Since people with shoulder injuries know sleeping can be a challenging and, occasionally, painful task, they'll be more inclined to spend money on a pillow that's tailored to alleviate their pain.
It shows the more you niche your product down, the higher will be its price value. Not only this, but you're more likely to make more sales as your product reaches out to the right kind of consumers.
With the power of niching down, you can increase your profits and target a specific audience without creating a brand-new product. By changing how you present the product, you can enjoy a competitive edge and increase sales and revenue. Consequently, you can build brand loyalty and brand trust.
This secret strategy is the key to dominating your competition on Amazon. If you're ready to bring life to your business idea and convert it into a revenue-generating, highly-successful business, it's time to reach out to the Zab Twins.
By clicking on this link, you can schedule a date and time depending on your convenience. That way, you can get real-time, actionable tips to improve your marketing, sales, and creative strategies to ensure success. You can check their YouTube channel to learn more about selling and growing on Amazon.